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Manufactured Authenticity – Why Brands Are Trying (and Failing) to Fake Realness
Why brands chasing relevance are losing resonance – and how specificity, community and restraint are the new power moves.
Mar 24
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Charlie Vickery
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Charlie Vickery
Manufactured Authenticity – Why Brands Are Trying (and Failing) to Fake Realness
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November 2024
The deeper issue with the state of luxury.
Luxury killed itself by distancing its core customers in the pursuit of new wealth, record profits and celebrity kudos. Let's unpick what went wrong…
Nov 18, 2024
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Charlie Vickery
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Charlie Vickery
The deeper issue with the state of luxury.
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September 2024
Why the f*ck is everybody using chatGPT to write their copy?
At a time when we should all be striving to have an opinion in an ever more uncertain world, increasingly brands are relying on AI to write their copy…
Sep 27, 2024
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Charlie Vickery
4
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Charlie Vickery
Why the f*ck is everybody using chatGPT to write their copy?
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